Any business in every sector can find search engine optimisation (SEO) of great value. When applied in the correct manner, SEO can be one of the most cost effective channels in acquiring sales.

However because of the myths surround SEO, some industries have taken the march in aggressively building SEO campaigns . They have realised the incredible benefits of SEO and how it can give their business a leg up on their competition.

Therefore it could be deemed by some that these industries must be where SEO is most needed.

What defines an industry needing SEO the most?

If it is due to the competition having aggressive SEO campaigns, then industries such as property, E-commerce, law firms, sports betting and financial services. would be deemed as the most in need.

However, we disagree that these industries need SEO the most. It is the industries where SEO is misapplied, or worst yet undervalued as valuable ROI.

Examples of such industries would be accountants, solicitors and dentists. These are multibillion pound industries and yet they struggle with SEO because of a number of reasons:

– They do not understand the value it has for their business, so they cannot justify the investment in time and money to do SEO.

– They are competing against brands that have already seen the results and feel it is too late to act, meaning they spend money with achieving the desired outcome. 

Businesses in these sectors that invest in a strong SEO strategy will see enhanced visibility on search engines, resulting in increased visitors to your website.

How do I know if SEO is right for my industry?

SEO can be incredibly rewarding, but it cannot achieve what your business wants alone. It must be complimented with paid advertising, PR and content marketing . However that said, it is very unlikely that any of those channels could achieve

The benefits of SEO for businesses in any industry

SEO when applied correctly can be one of the most powerful tools for your business. It is the reason why so many large companies set aside 7-figure budgets to dominate their search results.

Depending on your goals, SEO can help;

• Increase your brand awareness
• increase enquiries and sales
• Build customer trust in your business
• Improve the conversion rates of your site traffic

How to know if SEO is right for your business?

Many businesses are unsure of whether SEO is right for their business.

This is usually due to the lack of understanding SEO, or even worse having a poor experience with an existing agency that didn’t perform as expected.

Always remember that an SEO strategy in the wrong hands can fail to meet expectations, just as it can in other marketing channels such as display advertising and PPC. But this does not mean they are a failure.

in fact, SEO is the reason many businesses have been able to compete with larger companies on a smaller budget.

It is also why some small businesses have managed to beat their larger counterparts, simply through better optimisation and strategies for their websites.

Although the sheer domination of your search rankings will take time an effort from both you and your agency, it can be achieved.

How to get started with SEO

If you want to get started with an SEO campaign but don’t know where to begin, contact a digital marketing firm or SEO consultant.

Due to the competitiveness within some industries, you need a team that knows how to win.

Experienced in this sector, they should be able to understand and develop a strategy that your business needs in order to succeed in its arena.