Stockport County 2026/27 Third Kit Launch

behind the scenes.

Half a day. Multiple locations. A growing cast list. And somehow, daylight had to become night.

Pulling off a shoot like this takes plenty of planning, quick decisions and a team that’s happy to embrace a little organised chaos. Between takes, the crew kept the production moving while Mattie, Clint and the rest of the cast brought Leif’s vision to life.

The final film might only last a few minutes, but there’s plenty you don’t see behind the camera.

Take a look behind the scenes.

orange doesn’t whisper. neither could this kit launch.

When Stockport County handed us the keys to the official 2026/27 third shirt reveal, we knew another polished kit video wasn’t going to cut it. This strip had attitude. The launch needed some too.

Written and directed by our Creative Director, Leif Johnson, the film throws local legend Mattie Goodvibes and Inspiral Carpets icon Clint Boon into a world inspired by Stockport’s industrial roots, splashed with unapologetic orange and packed with the sort of energy that makes people stop scrolling.

Patrick McFadden, Managing Director at GROFU, said:

“After the response to our first two launches, we couldn’t wait to get stuck into this one. We wanted it to surprise people, make them smile and feel completely different to anything we’d created before.

Leif came up with a brilliant concept that gave everyone room to have fun, and Mattie and Clint absolutely ran with it. It’s the kind of project we love getting our teeth into because it lets creativity lead the way.”

Every single shirt launch deserves its own identity. The home kit had one. The away kit had another. The third? That was our chance to crank the personality right up.

See for yourself…