In today’s competitive market, earning customer trust is crucial. This is where the Google Guaranteed program comes into play. But what exactly is Google Guaranteed?
It’s a certification program that helps businesses build trust with customers by providing a guarantee on services booked through Local Services Ads.
When a business displays the Google Guarantee badge, it signifies that Google has vetted and approved the business for reliability and quality.
This badge not only enhances credibility but also helps businesses stand out in local search results, making it easier for potential customers to choose their services with confidence.
Being part of the Google Guaranteed program can significantly boost your business's credibility and visibility.
At GroFu, we help businesses qualify for and maximise the benefits of Google Guaranteed. Our services are designed to push potential customers to conversion points, such as booking a service or making an inquiry.
With GroFu handling your Google Guaranteed certification and optimisation, you can trust that your business will stand out and attract more local customers.
Contact us today to learn how we can help you leverage the Google Guaranteed program to drive growth and build trust with your audience.
You might be wondering, why should you invest in becoming a Google-guaranteed business?
Here are some compelling benefits that make it worthwhile:
Displaying the Google Guaranteed badge reassures customers that your business is trustworthy and has been vetted by Google. This can significantly increase their confidence in your services.
Google-guaranteed businesses often appear at the top of local search results and in Local Services Ads. This increased visibility can attract more potential customers and drive more leads to your business.
Additionally, having a Google Business Profile can further enhance visibility by connecting with potential customers, receiving online reviews, and showcasing your business through the profile's website builder.
With the added trust and visibility, businesses with the Google Guaranteed badge tend to see higher conversion rates. Customers are more likely to choose a service that comes with a Google-backed guarantee.
Being a Google-guaranteed company gives you an edge over competitors who are not certified. It helps you stand out in a crowded market and positions your business as a top choice for customers seeking reliable services.
The Google Guaranteed program offers customer protection, covering claims up to a certain amount if the service is not performed satisfactorily. This adds an extra layer of assurance for your customers.
Get Google Guaranteed by following a few important steps.
Here’s how you can get started:
Google conducts a thorough background check, known as Google Screening, on businesses applying for the Google Guaranteed program.
This includes verifying your business’s legal status, licensing, and insurance.
Ensure your business meets Google’s eligibility criteria, which typically include having proper licences and insurance.
These requirements may vary depending on your industry and location. Businesses in the financial planning category need to undergo background and licensing checks from Google to improve their credibility and qualify for these programs.
Submit your application through your Google My Business account.
Provide all necessary documentation and information to support your application.
Once you’ve submitted your application, Google will review and verify the information provided.
This process may take some time, so be patient and responsive to any requests for additional information.
Upon successful verification, your business will receive the Google Guaranteed badge.
You can now display this badge on your Local Services Ads and in your Google My Business profile to showcase your certified status.
The google guaranteed cost includes a fixed base fee of $50 a month for businesses not enrolled in Local Service Ads, with additional charges per lead generated, varying based on location, industry, service, and the type of lead.
It doesn’t matter if you are a small business, charity or a corporation wanting to improve your online presence, we can help.
Get a free marketing review that is bespoke to your brand.
Setting up Google Local Services Ads is a straightforward process that can greatly enhance your visibility. Here’s a step-by-step guide:
Create an account and sign up for Local Services Ads through Google. Provide your business information and select the services you offer.
Local Services Ads are different from Google Ads, which are pay-per-click advertisements managed through Google Ads management services and are essential for broader search engine optimisation and local marketing efforts.
Complete your business profile by adding details such as service areas, business hours, and contact information.
Make sure your profile is comprehensive and accurate.
Determine your budget for Local Services Ads. Google allows you to set a weekly budget based on the number of leads you want to receive.
Google will verify your business information and ensure it meets the eligibility criteria.
This step is crucial for getting your Local Services Ads approved.
Once approved, your Local Services Ads will start appearing in relevant local search results.
Monitor their performance and make adjustments as needed to optimise your results.
To get the most out of your Google Guaranteed status as a local business, follow these tips:
Ensure your business information, including contact details and service areas, is always up-to-date. This helps maintain accuracy and reliability in search results.
Customer reviews play a significant role in building trust for local businesses. Encourage satisfied customers to leave positive reviews on your Google My Business profile.
Engage with your customers by responding to their reviews, both positive and negative. This shows that you value their feedback and are committed to improving your services.
Regularly review and optimise your Local Service Ads. Adjust your budget, refine your targeting, and test different ad variations to improve performance.
Promote your Google Guaranteed badge on your website, social media, and marketing materials. This can further enhance your credibility and attract more customers.
Our SEO team doesn't believe in hard sells. Our data and explanations of the market opportunity speak for themselves. Interested to see what opportunities your business is missing online?
Fill in the form below, and we'll send you a free detailed report outlining exactly what SEO can do for you.
