Technical SEO agency
An experienced team to help you gain more visibility on search engines, such as Google.
Technical SEO Breakdown
What is a Technical SEO agency?
Technical SEO refers to improving the technical aspects of your website, to make it easier for search engines to read and understand its contents.
It is a vital part of SEO, as it can help to improve your website’s ranking and visibility on search engines.
What does a technical SEO agency do?
A good technical SEO agency will help to improve your website’s ranking and visibility on search engines by improving its technical aspects.
Why Should you use a Technical SEO agency?
An agency with an experienced technical SEO team can seriously improve your website’s visibility online.
By improving your website’s technical aspects, technical SEO can help to improve its rankings and traffic on search engines.
Our technical SEO team has a wealth of experience optimising websites so they can maximise their potential online. We use a data-driven approach to technical SEO, which is scientifically backed and has been proven to be the most effective way to achieve results.
Simply put, hiring an experienced technical SEO team can help you get your website optimised so it becomes easily understood by search engines.
An easily understood site enables search engines to make you visible to your audience, which leads to more visits and ultimately more revenue for your business.
What is Technical SEO?
Below we break down each element of technical SEO, to help you understand what it is and how it benefits your website.
Improving the website’s structure, speed, usability, and overall quality
One of the most important elements of technical SEO is improving the website’s structure. This includes organising your website’s content in an easy-to-understand way for both users and search engines, as well as ensuring that all pages are linked together correctly
Another important element is improving the website’s speed. This can be done by reducing file sizes and optimising images, as well as using a Content Delivery Network (CDN)
The third element is usability. This involves making sure that your website is easy to use for both humans and search engines alike. This can be done by using clear and concise titles, headings, and descriptions, as well as keeping the layout simple and easy to navigate
Finally, quality is also important. This means ensuring that all of your website’s content is high quality and informative, with no spelling mistakes or broken links
All of these elements work together to create a well-optimised website that is easy for both users and search engines to understand.
Optimising your website for specific keywords
In order to rank higher on search engines, it is important to target specific keywords or phrases. This can be done by using them throughout your website’s content, as well as in its title tags, meta descriptions, and header tags
A good technical SEO agency will help you to find the best keywords for your business, and will then help you to optimise your website for them. This involves improving the website’s content, ensuring that each page specifically targets a certain keyword or phrase, and using them in the correct places and stays on topic.
Fully crawlable website by search engine spiders
A search engine spider is a program that scours the internet for new and updated websites. By making your website fully crawlable, you can ensure that it will be found by these spiders and added to their database.
This can be done by ensuring that all of your website’s content is accessible, organising it in an easy-to-understand way, and using clear and concise titles, headings, and descriptions
All of these elements will help to make your website easy to understand and navigate, which will make it more likely to be found by search engine spiders.
Providing a sitemap and robots.txt file
A sitemap is a file that contains a list of all the pages on your website. This can be used by search engine spiders to index your website’s content, which can help to improve your website’s ranking and visibility.
A robots.txt file is a text file that tells search engine spiders which pages on your website they are allowed to index and visit. This can be used to prevent certain pages from being indexed, or to stop spiders from crawling certain sections of your website
Search engine friendly URL structure
A search engine friendly URL is a web address that contains relevant keywords and is easy to understand. This not only makes it easier for search engines to understand the topics of a page, but also the user.
A good technical SEO agency will help you to create a search engine friendly URL structure for your website. This involves organising your website’s content in an easy-to-understand way, using clear and concise titles, headings, and descriptions, and keeping the layout simple and easy to navigate.
Duplicate content is a problem that can occur when the same content is published on more than one page of a website. This can cause problems for both users and search engines, as it can be difficult to determine which page is the most relevant.
Identifying any duplicate content on your website will help remove and blockades to search engines understanding the relevance of your pages . A good technical SEO agency will analyse your website’s content and help to identify any potential problems.
An HTTPS website is a website that uses an SSL (Secure Sockets Layer) certificate to encrypt its traffic. This helps to protect the privacy of your users, as well as ensuring that their data is safe and secure
We will help you to set up an HTTPS website for your business, and also help to ensure that all of your website’s content is encrypted.
This can be done by installing an SSL certificate on your website, setting up redirects from HTTP to HTTPS, and ensuring that all links and assets are using HTTPS.
Structured data markup
Structured data markup is a way of adding extra information to your website’s HTML code. This can be used to describe the content of your pages, which can help search engines to better understand the topics that they cover
We will help you to add structured data markup to your website, and will also create Rich Snippets for your pages. These are special snippets of text that are used by search engines to show extra information about your pages, such as ratings, prices, and dates.
A mobile friendly website is optimised for users searching on mobile devices. Some websites look disproportionate and perform poorly on mobile devices. This is because the website has not been designed to be responsive to different screen sizes.
As the percentage of mobile users increases, search engines understands the importance of ensuring users have the best experience possible. With that in mind, mobile friendliness has become a huge ranking factor with Google in particular.
Our technical SEO team will assist you alongside our website design experts to ensure your website has everything it needs to be working as efficiently as possible for mobile users.
If you have an international business, it can be a minefield ensuring your website performs adequately in each region. You could be trying to show different pages in different languages across different continents.
Hreflang tags are a way of specifying the language and region that a page is targeting. This can be used to help search engines serve the correct targeted content to users in different regions, as well as helping to prevent duplicate content.
Technical SEO Conclusion
A good technical SEO agency can help to identify and solve a range of potential problems with your website.
They will have the experience and knowledge to help you to make your website as search engine friendly as possible.
This will not only improve your website’s visibility, but also its usability for your users.
Want to know more?
Contact our technical SEO team to find out how we can help.
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